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Marisa Fanelli, M.Ac.: Posted on Wednesday, February 29, 2012 7:12 AM
Ah, the bane of every acupuncturist's existence...marketing! For most of us, it goes against everything in our nature. We are here to nurture and heal, not to commercialize. However, it's a necessary evil. All small business owners need to face the fact that you or your product can be amazing, but if no one can actually find you, it doesn't matter. I had to discover the world of marketing on my own, since I had no business background when I started. |
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Marisa Fanelli, M.Ac.: Posted on Tuesday, February 28, 2012 8:53 AM
"When we have done all the work we were sent to do, we are allowed to shed our body, which imprisons our soul like a cocoon encloses the future butterfly." - Dr. Elizabeth Kubler-Ross
"To fear death is nothing other than to think oneself wise when one is not. For it is to think one knows what one does not know. No one knows whether death may not even turn out to be one of the greatest blessings of human beings. And yet people fear it as if they knew for certain it is the greatest evil. |
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Marisa Fanelli, M.Ac.: Posted on Sunday, February 26, 2012 9:49 AM
Yesterday I covered five lessons that I have learned about running a small business, and guess what? Today, you get the next five lessons. Aren't you glad you checked back? - Stay in touch with people in similar fields. There will be times when you will want to throw up your hands and give up. Days when you think, "I suck at this, what was I thinking? I'm sending out my resume this week." Weeks when your numbers are telling you that you are a failure at running a small business.
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Marisa Fanelli, M.Ac.: Posted on Saturday, February 25, 2012 9:36 AM
I never imagined myself eventually becoming a small business owner. Growing up, whenever someone mentioned the word "business," all I could picture was mountains of paperwork, boring meetings, and long to-do lists. None of these things appealed to me. Except, of course, the one thing that sucks us all in-the promise of complete creative control, and not having anyone tell you what to do. Now that I have spent a year cultivating my own business, I don't know if I could ever go back to working under someone else. |
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Marisa Fanelli, M.Ac.: Posted on Friday, February 24, 2012 11:28 AM
I'm quickly approaching the one-year anniversary of this blog, and I have to say, I've covered a hell of a lot of topics over that span. Since today is a perfect day to just curl up on the sofa with a hot tea/toddy and some reading material, I thought I would create a list of my ten most popular blog entries of the past year to start you off. These ten articles had the highest number of readers, and the most comments posted or privately emailed to me. Enjoy! |
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Marisa Fanelli, M.Ac.: Posted on Thursday, February 23, 2012 11:09 AM
When I was still a student,
one of my instructors used to refer to stagnation as “The root of all evil”. Now that I have been in practice a while, I
have a true appreciation for this statement. At its core, the term “stagnation” refers to things that are just not
moving. Picture a lovely river, running smoothly through a bucolic countryside.
Now picture that same river, only with something blocking its path. That fresh, clean water is now sitting there,
turning into sludge, collecting all the garbage that is no longer carried away
by the flow. |
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Marisa Fanelli, M.Ac.: Posted on Wednesday, February 22, 2012 11:49 AM
It's been a while since I posted any little pieces of what I've been working on in my (pathetically sparse) spare time. I'm in full-on creative mode right now, though, so these postings will be more frequent in the near future. Here is a rough draft from the chapter on what motivated me to get into this business:
There is nothing more boring than an autobiography, in my
humble opinion. Unless you’ve been held
captive in a basement for 20 years, or have saved a village of small children,
most people don’t want to read about your life. |
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Marisa Fanelli, M.Ac.: Posted on Monday, February 20, 2012 10:32 AM
It's a lovely (almost) Spring day, and you're feeling great. Why should you set up an appointment for acupuncture today?
- You want to continue to feel great, and acupuncture is a way to achieve that goal. Get started on treatments now, and allergy season will be a piece of cake this year!
- I don't know about all of you, but my mind is constantly racing, thinking of the next thing, planning and plotting...my hour-long session of acupuncture is the only time when my mind shuts down and rests, aside from when I am sleeping.
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Marisa Fanelli, M.Ac.: Posted on Saturday, February 18, 2012 9:30 AM
Juicing rocks. Seriously. Yeah, yeah, I know that you are taking all of that healthy fiber out of whatever it is that you are liquifying. I know that juice isn't as filling as fruits and veggies in the whole, which means that you'll probably consume more calories drinking them than eating them. And I admit that it can get expensive. But you know what? I feel freaking fantastic when I start my day off with a freshly squeezed glass of disgusting vegetables that I wouldn't dream of touching in their natural form. |
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Marisa Fanelli, M.Ac.: Posted on Friday, February 17, 2012 12:06 PM
Several years back, everyone was buzzing about a certain book that had just come out, called "The Secret." Curious as always, I went out to buy it. At the end of the first chapter, I wasn't very impressed. It wasn't that well written, and none of the ideas expressed were anything new. I already knew that what you put out into the universe, you would receive back-didn't everyone know that? I knew that if you wanted something badly enough, you could make it happen. |
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