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Young Living, Aromatherapy, and Too Much Wine

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Young Living, Aromatherapy, and Too Much Wine

A few months ago I found myself in Savannah, with a friend of mine.  She had a lot of good things to say about aromatherapy, and honestly, I paid little attention. I had no interest. Thinking back, it’s odd that I had never attempted to utilize the magic of scent, because I am a very scent-oriented (scent-ual?) person. I don’t have a particularly good sense of smell, but I am very attuned to aromas, and they have a strong psychological ...

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Reasons To Come To My Place Tonight

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Reasons To Come To My Place Tonight

Okay, some things are great at any time of day, and acupuncture is one of these things. But I have to say, I’m biased. As a night-owl, I find that there are few things in life more satisfying than a good needling session right before bed. Part of this is my vampire-like aversion to morning light, but I’ve also found that there are definite perks to setting up a session past five PM at my office:

1. Hellllooo, blissful sleep…where have you been ...

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How Do You Advertise?

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How Do You Advertise?

For my fellow small business owners out there, how do you advertise? Do you pay for advertising? Is it worth it? And what have you found to be the most effective?

During the first year of opening my practice, I didn’t have a choice; I simply couldn’t afford advertising in any form. I placed my business name into every free directory I could find. Once I started to make some money, I invested in a few very inexpensive ad options. I ...

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Patients, Practitioners, and Power Struggles

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Patients, Practitioners, and Power Struggles

I had a great conversation with a patient the other night. It stemmed from another conversation that I had participated in that involved a few different acupuncturists of wildly varying mindsets. One of these acupuncturists was very offended that a patient requested a different type of treatment than what she was used to providing. In one camp, there were those who drew clear lines between the power of the patient and practitioner. These acupuncturists viewed the patient’s input as akin ...

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The Price of Free

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The Price of Free

When I first opened my practice, I struggled with the concept of pricing my services. I think that this is an issue that many small business owners face; it’s quite difficult to place a price on what you feel that you are worth. Pricing yourself too high seems egocentric and greedy, but undervaluing your services feels far worse…especially when you pour your blood, sweat, and tears into what you do.

The topic of value is an interesting discussion, and it is ...

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